For 7-11's 7-Elections that is. What a cool marketing campaign is this??? A lot of brands are riding on the election fever but none have really done something as innovative as 7-11. It's like a mock election where you buy the cup of the candidate of your choice. Each 7-11 branch has its own leading tally and you can also find out who is leading in all of the stores. In this particular 7-11 branch, which is along Edsa housed in Caltex, Gibo was leading -- at least for that day when we dropped by. The 7-11 staff are also really into it. When I bought our cup, the employees jokingly teased me "Ma'am Gibo pala kayo ha", and I couldn't help but laugh.
Little did they know that the reason why I got the Gibo cup was so Cy and I can have our own 'lil fun with it--as an inside joke since a friend said Cy looked a lot like Gibo.
What do you think? :)
This was just one of those spur-of-the-moment things Cy and I like to do. Haha. Which cup did you get in 7-11? I'm very curious to know :)





